• 2026考研英語全程班 6班
• 26考研全科上岸規(guī)劃營(yíng)「擇校▪規(guī)劃▪備考」
• 2026考研專業(yè)課復(fù)習(xí)資料「真題▪筆記▪講義▪題庫」

在2016考研英語的學(xué)習(xí)中，閱讀理解占到60%的分值(包括閱讀理解A、B、C三部分)。其重要性不言而喻。如何提高閱讀理解得分能力，將是決戰(zhàn)2016考研英語成敗的關(guān)鍵一環(huán)。而想要有效提升閱讀能力，唯有在實(shí)戰(zhàn)演練中不斷磨礪、體會(huì)并歸納總結(jié)做題的經(jīng)驗(yàn)教訓(xùn)，才能有所成效。下面，就跟著都教授每天學(xué)一點(diǎn)，每天進(jìn)步一點(diǎn)吧!

Consumers should celebrate that; the firms’ losses are their gains. But there is a catch. Comparisonsites, whether for insurance or something else, introduce a new layer of costs,including their own splashy advertising campaigns. In theory, competition in the market for comparison sites ought to keep those costs down. But in a recentpaper, David Ronayne of Warwick University argues that consumers often lose outfrom comparison sites. They earn a commission for each shopper who uses them to buy insurance. That referral cost is incorporated into the price the consumer ends up paying. If the increased costs outweigh the saving the comparison enables, consumers end up worse off.

1. Why consumers often lose out from the comparison sites?

(A) The referral cost will be increasedby splashy advertising campaigns.

(B) Consumers may not earn the commissionwhen buying the insurance.

(C) The new layer of costs may increasethe price of insurance.

(D) The insurance company may spend moreon comparison sites.

題目解析：

1. Why consumers often lose out from the comparison sites?

(A) The referral cost will be increased by splashy advertising campaigns.

referral cost 和splashy advertising campaigns 之間是沒有關(guān)系的(看譯文你就知道了)

(B) Consumers may not earn the commission when buying the insurance.

這個(gè)干擾項(xiàng)就是我從文中隨便找了幾個(gè)詞拼湊在一起的。Commission 你都不知道是什么就瞎選!

(C) The new layer of costs may increase the price of insurance.

Comparison sites, whether for insurance or something else, introduce a new layer of costs.

這句話看的明白吧：新的成本是會(huì)加到保險(xiǎn)價(jià)格上的，羊毛出在羊身上啊!

正確答案C!!!)

(D) The insurance company may spend more on comparison sites.

保險(xiǎn)公司才沒有花更多呢。

定位其實(shí)兩個(gè)句子都是可以的：

That referral cost is incorporated into the price the consumer ends up paying.

Comparison sites, whether for insurance or something else, introduce a new layer of costs.

這段話用了兩句話來說同一個(gè)意思。

你確定那一句都是可以得出答案的!

Consumers should celebrate that; the firms’ losses are their gains. But there is a catch. Comparison sites, whether for insurance or something else, introduce a new layer of costs, including their own splashy advertising campaigns. In theory, competition in the market for comparison sites ought to keep those costs down. But in a recent paper, David Ronayne of Warwick University argues that consumers often lose out from comparison sites. They earn a commission for each shopper who uses them to buy insurance. That referral cost is incorporated into the price the consumer ends up paying. If the increased costs outweigh the saving the comparison enables, consumers end up worse off.

消費(fèi)者應(yīng)該歡呼雀躍，因?yàn)槠髽I(yè)的損失正是他們的獲益。然而這里有一個(gè)陷阱，無論是保險(xiǎn)還是其他產(chǎn)品的比價(jià)網(wǎng)站都引入了新一層的成本，包括這些網(wǎng)站聲勢(shì)浩大的廣告活動(dòng)。理論上，比價(jià)網(wǎng)站之間的市場(chǎng)競(jìng)爭(zhēng)應(yīng)當(dāng)可以壓低這類成本。但華威大學(xué)(Warwick University)的戴維•羅內(nèi)因(David Ronayne)最近發(fā)表的論文認(rèn)為，消費(fèi)者往往會(huì)因?yàn)楸葍r(jià)網(wǎng)站而遭受損失。對(duì)于每個(gè)從這些網(wǎng)站購(gòu)買保險(xiǎn)的顧客，網(wǎng)站都從中賺取傭金。這一轉(zhuǎn)介成本實(shí)際上被加到了產(chǎn)品的價(jià)格之中，最終還是由消費(fèi)者買單。如果這部分增加的成本高于從比價(jià)網(wǎng)站獲得的優(yōu)惠，消費(fèi)者反而將得不償失。

附：長(zhǎng)難句來了

Do animals have rights? This is how the question is usually put. It sounds like a useful，ground-clearing way to start. Actually，it isn't，because it assumes that there is an agreed account of human rights，which is something the world does not have.

詞匯突破：account 看法

Put (常用于觀點(diǎn)的表達(dá))

主干識(shí)別：it isn't

其他成分：Actually，狀語

because it assumes that there is an agreed account of human rights，which is something the world does not have.狀語從句

微觀分析：it assumes that there is an agreed account of human rights 狀語從句的主句

which is something the world does not have 狀語從句中的定語從句

翻譯點(diǎn)撥：當(dāng)翻譯的句子中出現(xiàn)指代的時(shí)候有時(shí)需要往前找到指代的對(duì)象，并翻譯出來，以語義是否通順為標(biāo)準(zhǔn)。

it指代前面的句子可以翻譯為：這種說法，isn't后面省略了so或true

這種說法并不對(duì)/情況并不是這樣的。第二個(gè)it 也是指代it:這種說法認(rèn)為

an agreed account 約定的看法，共同的認(rèn)識(shí)

an agreed account of human rights 關(guān)于人權(quán)的約定的認(rèn)識(shí)

which is something the world does not have.這個(gè)認(rèn)識(shí)是世界上沒有的。

參考譯文：

(1)這種說法是不對(duì)的，因?yàn)檫@種說法認(rèn)為存在著一種被大家認(rèn)同的關(guān)于人權(quán)的看法，而這種共識(shí)其實(shí)是不存在的。

(2) 事實(shí)并非如此，因?yàn)檫@種問法是以人們對(duì)人的權(quán)利有共同的認(rèn)識(shí)為基礎(chǔ)的，而這種共同認(rèn)識(shí)并不存在。

當(dāng)然，2016考研英語學(xué)習(xí)絕非一日之功。想要取得一個(gè)漂亮的好成績(jī)，更得需要付出持之以恒的努力：多練多總結(jié)，才能出成績(jī)。